Meta Ads Agent
Conversational Campaign Management
An AI agent that creates and manages Meta ad campaigns through natural conversation. From brief to live campaign in minutes, not days.
Overview
Meta Ads Agent is a full-stack application that turns campaign creation from a multi-day workflow into a single conversation. Describe what you want to advertise, and the agent handles objective selection, audience targeting, copy generation, image creation, and API execution.
Challenge
Creating Meta ad campaigns is a fragmented, time-consuming process. Marketers juggle multiple tools for copywriting, image creation, and the Ads Manager interface. Each campaign requires navigating complex combinations of objectives, optimization goals, and billing events. A single mistake means rejected ads or wasted spend. For small teams, this overhead makes paid social prohibitively slow.
Approach
Built a constraints engine (5,000+ lines) that encodes every valid combination of Meta objectives, optimization goals, and billing events. The agent always produces valid campaigns because invalid combinations are impossible.
Designed a draft-first execution pattern: the agent builds complete campaign structures in memory, validates them, and only writes to Meta after explicit user approval. This prevents accidental launches and enables human review.
Integrated AI SDK v5 with OpenRouter for flexible model selection. GPT-4o handles tool orchestration across 18 specialized tools for reading account state, generating content, and executing campaigns.
Added async image generation with Fal.ai. Images generate in the background while the conversation continues, with polling updates when complete. No blocking waits for 30-second generations.
Created project workspaces that persist context across conversations. Brand guidelines, target audiences, and campaign history carry forward into every chat.
Outcome
Campaign creation time dropped from hours to minutes. The constraints engine eliminated rejected ads from invalid configurations. The draft-approval flow gave marketers confidence to experiment without fear of accidental launches. The system now handles the full workflow: brief intake, copy generation, image creation, audience targeting, and Meta API execution.