Grant Proposal Help
NIH Consultancy Website
A client website for an NIH grant proposal consultancy. Built with Next.js 16, Tailwind v4, and shadcn/ui with built-in A/B testing and analytics.
Overview
A professional consultancy website for an NIH grant proposal reviewer offering feedback services. Clean content architecture, URL-based A/B testing for headline optimization, and conversion tracking built in from day one.
Challenge
The client needed a site that could launch quickly but also iterate on messaging. Grant writing consultancies compete on trust signals and clear value propositions. The site needed to test different approaches while maintaining a professional, authoritative aesthetic.
Approach
Built with Next.js 16 App Router and Tailwind v4. Used shadcn/ui for consistent component styling and Tailark marketing blocks for rapid section assembly.
Created a content-first architecture: all copy lives in /src/content/ as TypeScript objects. Non-developers can edit text without touching component code.
Implemented URL-based A/B testing: ?v=b switches headline and CTA variants. Analytics events track which variant drove the conversion.
Structured service tiers (Early Draft, Full Draft, Final Draft) with detailed "what you get" breakdowns. Clear pricing signals without friction.
Outcome
Launched within a week. The content architecture made client revisions painless. A/B testing infrastructure ready for ongoing optimization. Clean, professional aesthetic builds trust with the academic audience.