Programmatic SEO Engine
Template-Driven Page Generation
97 pages from a single template. Design system extraction, ISR optimization, and audience-specific landing pages at scale.
Overview
A growth engineering project demonstrating programmatic SEO with 97 generated pages (38 books, 47 genres), pixel-perfect design system replication, and conversion-optimized campaign landing pages.
Challenge
Most content-heavy sites rely on manual page creation that doesn't scale. I wanted to build a system where one template generates unlimited pages with proper SEO, fast rendering, and conversion-ready structure.
Approach
Extracted a production design system: typography scales, spacing tokens, and color palette. Pixel-perfect replication of the target brand.
Built static generation with ISR (24-hour revalidation). Pages load instantly compared to client-side rendering. Proper semantic HTML and JSON-LD for search engines.
Created a template-driven architecture: one template generates unlimited pages. Swap the JSON data source for an API and it scales to thousands of pages.
Designed three campaign landing pages with conversion structure: hero, social proof, features, testimonials, FAQ, CTA.
Outcome
The project demonstrates execution precision (pixel-perfect design replication), growth thinking (programmatic SEO), and production readiness (just needs API integration). Full growth engineering skillset: strategy, velocity, and measurement.